Being an entrepreneur in a start-up that is trying to attract investors can be a tricky proposition. Even with a promising idea, many uncontrollable variables can erode chances of growth and ultimately lead to failure.
It is well-documented that nine out of ten start-ups fail and, ironically, the pattern, or reasons for failure, are consistent across industries and geographies. Many business experts usually remark that there is no such thing as a bad idea, just poor execution.
A rooted focus on creating a brand rather than a customer-focused product, lack of vision/clarity, premature scaling, and overbearing management are some of the primary reasons promising ideas or mature start-ups fizzle out within a decade of operations. So, what is the genesis of a start-up that goes from idea, to seed funding, to an IPO listing?